GARKO FACTOR 917 215 2510
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see folks? i told you that the PPC scene was a scandal and a conspiracy... 3/ Congress will initiate an open investigation of pay-per-click advertising models.
We already know of closed-door congressional inquiries into the PPC market. Stemming from the AIT vs. Google case, we have learned of FBI and Secret Service investigations, and in-camera hearings before congressional committees. We also know of at least two republican and one democratic senators interested in opening further investigations.
How this one plays out is a mystery, but it will likely play out this year. Thus far, the investigations have been kept behind closed doors, a silent testimony to the strength of Google's lobby effort in Washington DC. No matter how talented and strenuous the lobby, an investigation of Click Fraud will be made public sometime this year.
4/ An investigation of pay-per-click advertising models will threaten Google's stock values.
Hence the strong lobby effort. If common sense doesn't threaten Google's stock values, the threat of congressional oversight will.
borowed this from Search marketing expert Jim Hedger is one of the most prolific writers in the search sector with articles appearing in numerous search related websites and newsletters, including SiteProNews, Search Engine Journal, ISEDB.com, and Search Engine Guide.
He is currently Executive Editor for the Jayde Online news sources SEO-News (http://www.seo-news.com) and SiteProNews (http://www.sitepronews.com). You can also find additional tips and news on webmaster and SEO topics by Jim at the SiteProNews blog (http://blog.sitepronews.com/).
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