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| Mar 20, 2007 10:48 am |
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re: re: Interesting article on PPC Arbitrage |
| Tim Hawkins
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I can shed a bit of light on this whole conspiracy thing.
Firstly I'm not a consumer I'm a SEM expert but I've heard plenty of stories speaking to other companies.
The first question is how do companies like Google make there money? The overwhelming majority of Googles immense wealth comes from PPC. It may seem scary the amount of money Google make but the 'real' scary thing is actually they make that money on PPC.
Without actually accussing companies like Google the question then has to be asked - what's in it for a search engine company who's revenue stream is so dominated from one thing to measure and monitor it effectively?
Also last year Google's emmense wealth was drammatically cut. Again you've got to ask why?
Lastly it should be said that as far as I can see from talking to other companies there are plenty of people out their who think it's ok to click on their competitors adds!
One great story I've heard is that there was a guy who went away to a convention with his competitors, when he got back he found his ppc charges went right down and then from the date he got back they went right up again!
Lastly why do sponsored listings when organic listings are far more cost effective?
Tim Private Reply to Tim Hawkins (new win) |
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